Shopping for Frame and Banner Fleet Graphics? My Advice Is: Try It Before You Buy It.

Have you ever ordered something from from a website that appeared to be exactly what you needed, but when it came, the product fell short of expectations?

I think it's safe to say that it's happened to all of us. In this day and age of exploding e-commerce, the opportunity to actually touch a product before we buy it, is becoming a thing of the past.

So how can you be sure that the Frame and Banner Graphic System that you choose is the right one for your needs?

If you are considering multiple products, how can you be sure that you are comparing Apples to Apples?

Are Your Fleet Graphics Reaching Their Full Potential

If your fleet is branded with fleet graphics of any sort, then you are on the right track. A company with a fleet of trucks can make an impression on tens of thousands of consumers per day. Missing out on that opportunity is like throwing money right out the window.

Once you realize the marketing potential of your fleet, it's time to think about the most effective way to maximize it. I've talked in the past about 2 ways to look at fleet graphics: Business Cards or Billboards. You have to look at your truck graphics and ask yourself; what kind of impression are they leaving. Are they attracting attention? Is your message memorable? Is the message up to date?

If you think of your fleet as business cards, then the content of your message won't matter much. Assuming your basic business information doesn't change, your potential customers will always see the same message. Or will they? Is a business card really memorable? Does it attract attention? Odds are, the answer to all of those questions is no.

However, if you think of your fleet as rolling billboards, then there are certain elements you will need in order to maximize their effectiveness.

The following are 3 simple rules to follow that will increase your Fleet's chances of success:

1. Keep It Simple

The #1 rule of billboard (and fleet graphic) design is Keep It Simple. You have to keep in mind that people will have an average of 5 seconds to see your truck's message. You must resist the urge to tell your whole story with one graphic. Narrow your message down to one simple idea that people will comprehend and recall. This one rule alone will increase your fleets effectiveness enormously.


2. Make It Stand Out

What grabs peoples attention while driving? Well there are 3 basic elements that help attract someones eyes quickly. First is Contrast. You must use contrasting colors in your design to make your message stand out. Second is Images. Using hi-rez images in your design will make your message infinitely more compelling. Third is Font. Using simple but attractive font in your copy will help people recognize and understand your message quickly.


3. Keep It Fresh

What's the point of having a billboard with a message that's 5 years old. Consumers won't react as well to the same to message they have seen over and over again for years. Part of what attracts peoples attention while driving is seeing something new. Think about that for a minute, have you ever strained to see a roadside billboard that you've driven by hundreds of times?  No, its that new billboard that grabbed your attention and made you do a double take.

I know keeping your fleet graphics fresh can be a challenge considering the expense involved with changing traditional fleet wraps. Understandably, many companies end up sticking with the same message for 5 years or more for budgetary reasons. Fortunately today there are frame and banner solutions that make graphic changes easy and incredibly affordable. Utilizing a Frame and Banner system can help you apply all of these rules and give your fleet the best chance for success.

96% of targeted audience noticed truckside advertising according to a study conducted by the American Trucking Association. 

Wow, what a statistic. Potential customers will notice truck graphics, but you must first get their attention. Once you have their attention, they need to comprehend your message quickly. Finally, you need to keep their attention to make a lasting impact. Applying the 3 rules mentioned above, will give your fleet the best chance of reaching it's full potential.


For more help crafting fleet advertising, you can download our Free E-book:

 


Click Here To Download Our Free E-Book:
5 Steps To Create The Perfect Advertising Message

3 Easy Ways Truck Graphics Can Promote Your Business.

by Jeffery Fox (@jefferydavidfox)


In today's crowded market place, it has never been more important to standout from your competition. Doing so has, in many ways, become increasingly difficult. With an avalanche of digital and mobile technology demanding our attention, billboard advertising remains a highly effective yet expensive form of attracting 
potential customers. Without a doubt, every size business would love to have the advertising budgets to carry out billboard campaigns. In reality, most small to medium size businesses have no such luxuries.

The good news is that recent advancement in Fleet Graphics technology has made it possible to turn ordinary truck fleets into rolling billboards. Many small businesses have discovered the awesome power and versatility of using their existing trucks to promote and advertise their brands.

Here are 3 easy ways to use your existing trucks to promote your business:

1. Park Your Truck in Strategic Places.

What is the point of creating an awesome marketing message if no one sees it? The most valuable aspect of a "Billboard on Wheels" is, the ability to move it around. Even the most effective highway billboard is limited in exposure to the people who drive past it in a given day. With your new Mobile Billboard, you can bring your message directly to the people. For example: a local restaurant client of ours turned their 14 foot box truck into a billboard, advertising their happy hour specials. They knew their target customers worked in small business district 2.3 miles away. Every afternoon they would park their truck on the street where all of the business people could see it while leaving work. Before the end of the 2nd week, they had increased their Happy Hour revenue by 42%. They also realized an overall revenue increase of more that 28% due to happy hour customers returning for lunch. I would say that was pretty effective!

2. Use your Trucks for Special Events.

Does your company promote your brand through Special Events? Many small businesses use community events such as Local Fairs, Holiday Festivals, and Charity Fundraisers to spread the word about their product or service. Having the ability to display your truck billboard with a specific "offer", will greatly increase your interest with potential customers. Having your own large billboard on site will attract a lot more eyes than a folding table and some balloons.

3. Park your Truck Outside of your Business.

How amazing would it be to have a giant billboard in front of your business alerting potential customers of your exact location? I don't believe there is a single city that would grant you a permit to build such a billboard. However, you can "billboard" your truck and park it front of your business to add thousands of new impressions weekly. If people can't find you, they can't do business with you. Solve that problem once and for all with your "billboard truck".

There is one final point about trucks and advertising that I would like to leave with you. The one feature that makes a Billboard so valuable, is the ability to create and change advertisements as needed. It would make little sense to spend large sums of money for a billboard containing only your logo, that you could never change. Although outdoor advertising is great at attracting attention, an effective billboard has to be compelling and relevant. You must be able to quickly and inexpensively adjust your message to make the most of your exposure. Until recently, that was not possible using only Pressure Sensitive Vinyl (Truck Wraps) on your fleet. The expense involved with installing and removing truck wraps, made the idea of changing your marketing message nearly impossible. Luckily, today's expanding graphic options (mainly Frame and Banner), and the low cost associated with them, make using your fleet as a viable advertising medium a reality. 

The only question that remains is; when will you "billboard your fleet"?

If you would like to learn more about how our EZ-Change Fleet Graphics can help your business attract more customers, Click below and we will send Free Sample.

Car Dealer Changes It's Fortune by Adding Changeable Wallscapes.

The Problem..... When Joey Indrieri opened Executive Image Auto Group,  directly facing the 215 freeway in Riverside, CA, he thought he had it made. Soon, he discovered that customer traffic was slower than he had anticipated. He realized that even though his location was great, the dealership just did not stand out.

The Solution..... What Joey needed was his dealership to Get Noticed -- and quickly! So he transformed his old dull buildings using large, full color, EZ-Change Wallscapes. Now, when you drive by Executive Image Auto Group, you can't miss those attractive Wallscapes splashed with Joey's marketing message.

Joey found that he can easily change his Wallscape Graphics to reflect  his current marketing efforts. This keeps the look of his dealership  fresh and his customers have noticed.  "Everybody who has ever seen our Wallsacpe Billboards says this place looks totally different and very attractive when they drive by.  I've gotten nothing but compliments about them."

The Bottom Line..... By transforming the look of his dealership, Joey has also transformed his bottom line. Generating more attention has turned into more customer traffic, and increased car sales. Transform Your Bottom Line with our EZ-Change Wallscape Kit ​Click Here to See our Free Offer

Introduction to Truckside Advertising

I have talked to many Independent Truckers lately as well as Fleet Managers and there is a common question that keeps popping up: "How do I get started advertising with my trucks?" That's a great question to ask considering the enormous revenue potential in Truckside Advertising.

Creating advertising revenue from your truck or fleet is a process. There are several topics to address in order to get a full understanding of the industry, so I decided to write a an E-book explaining the subject.

In my E-book: "Introduction to Truckside Advertising" I explore the following topics:

1. Why Truckside Advertising?
2. Who can benefit from Truckside Advertising.
3. Advertising display methods.
4. Truckside Advertising Stats
5. Cost Comparisons ........and much more.

If you would like to learn more about Truckside Advertising and its money making potential,
Download our Free E-book today: Introduction to Truckside Advertising

Non-Adhesive, Changeable Truck Graphics have arrived.

Finally an alternative to the Sticky Truck Wrap!

Learn more about our EZ-Change Truck Graphics at our website: www.undeniablead.com

5 Quick Tips to Promote Your Business with Wallscape Advertising (EBook)

As a business owner, it's a constant challenge to budget for, create, and maintain effective advertising campaigns. Hiring an Ad Agency is often times to costly for most small companies that have a more locally centered customer base. In our newest Ebook - "5 Tips to Promote Your Business with Wallscape Advertising", you will learn ways to effectively attract new customers buy creating you very own Wallscape Billboards.