5 Statistics You Must Know About Truckside Advertising

Truckside Advertising or Fleet Advertising has become one of the fastest growing segments of the media landscape. As Americans spend more and more time in their cars, our exposure to outdoor media grows as a result. With an exploding increase of cities limiting the number of traditional billboards they will permit, an opportunity for Truckside "Rolling Billboards" to fill the exposure gap has presented itself nationwide.

In years past, it was difficult to pinpoint the exact impact Truckside Advertising was having on its viewing public. Traditional methods of calculating exposure and impressions were not easily translated to this new medium. As advancements have come to Truckside Advertising technology, progress has also been made in its measurements and analysis.

Today, we will discuss 5 important statistics in Truckside Advertising that make it a "must- have medium" for marketers in every industry.