5 Must Know Outdoor Advertising Terms Explained

When dealing with Outdoor Advertising campaigns, it is easy to feel overwhelmed by the vast amount of industry terms and concepts. If your primary job does not involve media buying or outdoor advertising strategies, you may feel at a disadvantage, when dealing with such projects.

How To Turn Banners Into Billboards

Banner advertising can be a very cost effective way to promote your business, product or event. Recent changes in the industry, have significantly lowered the cost of Large Scale Graphic Printing. As a result, we see banner advertisements being attached to buildings everywhere using screws, string, pvc pipes, and zip ties.

Looking at the sea of Banners, hanging on virtually every business, I can't help but question their effectiveness. If these graphic displays are intended to be a visual representation of a business or product, than we need to evaluate their appeal to potential customers. 

Design vs. Display

5 Tips To Designing Better Banners

While driving around town recently, I could not help but notice a new trend in advertising. Everywhere I look, I see Vinyl Banners hanging from building after building. Some of those banners look sharp and attractive, while others appear cluttered and confusing.  As more small businesses utilize banners to attract customers, some simple design tips may help them turn more heads. 

Designing Better Banners 

The following simple tips, can help you create more effective business banner ads.

Turn Empty Wall Space Into Instant Billboard Revenue

This empty wall was turned into a Wallscape Billboard by Meadow Outdoor.  They used our Instant Billboard Kit to attach their graphics to this cement wall. Now, what used to be am ugly gray wall, is generating revenue month after month.