The 7 (Not So) Secret Factors To Becoming Wealthy

I picked up an old book from my library today called The Millionaire Next Door. I remember first buying this book in 1998, thinking it would show me how to become rich. As I read the first few chapters, I quickly realized this was no "get rich quick manual". Somewhat disappointed, I finished and shelved the book with little consideration of it's content. Years would go by and I would occasionally glance through its pages, slowly starting to understand the message. As I have matured as person, a family man, and a business owner, only now can I fully appreciate the lessons put forth about acquiring wealth and the American dream.

5 Reasons To Ditch Those Sticky Truck Wraps

I recently read that The American Trucking Association conducted a study showing, 98% of in-car audiences will notice truck-side advertising. This means brand exposure, on this nations highways and byways, can be advertising gold. Why then, I wondered, do we see so many "Naked Trucks" traversing our interstates?



For decades now, the only way to display full color graphics on the side of a truck has been with adhesive decals. The numerous drawbacks these decals present, have left millions of trucks roaming our highways with no discernible identity. That adds up to millions of branding opportunities lost and marketing dollars squandered.

Fortunately, today there are alternatives to that old sticky truck wrap.
Below I've listed 5 reasons to ditch those old graphics for a more modern graphic display system.