In years past, it was difficult to pinpoint the exact impact Truckside Advertising was having on its viewing public. Traditional methods of calculating exposure and impressions were not easily translated to this new medium. As advancements have come to Truckside Advertising technology, progress has also been made in its measurements and analysis.Today, we will discuss 5 important statistics in Truckside Advertising that make it a "must- have medium" for marketers in every industry.
Mobile Advertising generates 2.5 times more attention then a static billboard
- Perception Research
Think about that statistic for a moment. We know that a roadside billboard on a busy highway produces a huge amount of attention and generates high advertising rates. If a Truckside Ad can produce 2.5 times more attention than that roadside billboard, imagine the revenue opportunities that can follow.
In order for people to be exposed to a static roadside billboard, they must drive by it. So naturally, an advertiser is limited by the traffic that passes by that one location. With Mobile Truckside Advertising, you can literally take your billboard right to the target market. With 2.5 times more attention generated, you will be able to convert customers that much faster.
98% of in-car audiences indicated they noticed Truckside Advertising
- American Trucking Association
Given the fact that you can't throw it away (like a newspaper or magazine), turn it off (like radio or TV), or click it away (like internet ads), it is easy to see why Truckside Advertising can be such an attractive medium for so many industries. Unlike other forms of advertising, you truly have a captive audience. While driving or riding in a car, you are constantly scanning your surroundings and therefore being impacted by truckside advertising.
97% is the recall rate for Mobile Advertising
- Outdoor Advertising Magazine TACA's market research
If in-car audiences recognize Truckside Advertising at a 98% rate and are recalling Ads at a 97% rate, then you can be sure the message is getting through. The outdoor advertising industry ranks impressions very high when it comes to delivering an audience.You can image the kind of imagine an Advertisement can make at 97% recall rate.
Given the fact that most drivers are likely to search for something after they finish driving, such a high recall rate dramatically increases the chance of customer conversion. Inother words, Drive Time is Buy Time!
67% of people believe that a product advertised on the side of a truck is bought and used by their neighbors
- The Singer Group
Now that makes sense to me. When you see a Truck Ad on surface streets, you naturally conclude that it's available near by. What an impact that can have on your marketing message. You can literally create a local presence by simply placing a few Truckside Ads that travel the market you want to reach. Poweful Stuff!
Average Truckside Advertising CPM $1.00 - $2.00
- Out of Home Advertising Association
CPM is the cost per 1000 impressions. It's a standard way of measuring how many people you will reach with your advertising dollar. If we compare Truckside Advertising CPM rates below, to those of traditional media such as TV, News Papers, and Magazines, you can clearly see the value it provides.
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Another fact to remember about Truckside Ad CPM is the ability to target a very specific market. With other advertising mediums it is difficult to narrow your target market to a small geographic area. With Truckside Advertising, you can carry the message to the exact area you wish to target, as often as you like, no matter how small. Now that is unique value!
These five statistics give you a small glimpse at how effective Truckside Advertising can be. As this segment of the outdoor advertising industry grows, so too will the number of companies who realize they have "Rolling Billboards" already in their fleet waiting to be monetized. If these statistics are any indication, the future looks bright for those who are willing to take that leap.
For more Truckside Advertising Studies and Stats, download our free Ebook
These are the great basis when we use this kind of advertisement form. The truck side advertising method is one of the most effective method that people are using today. People are seeking more effective ways in advertising their products, and they find this method so effective.
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