5 Must Know Outdoor Advertising Terms Explained

When dealing with Outdoor Advertising campaigns, it is easy to feel overwhelmed by the vast amount of industry terms and concepts. If your primary job does not involve media buying or outdoor advertising strategies, you may feel at a disadvantage, when dealing with such projects.

How To Turn Banners Into Billboards

Banner advertising can be a very cost effective way to promote your business, product or event. Recent changes in the industry, have significantly lowered the cost of Large Scale Graphic Printing. As a result, we see banner advertisements being attached to buildings everywhere using screws, string, pvc pipes, and zip ties.

Looking at the sea of Banners, hanging on virtually every business, I can't help but question their effectiveness. If these graphic displays are intended to be a visual representation of a business or product, than we need to evaluate their appeal to potential customers. 

Design vs. Display

5 Tips To Designing Better Banners

While driving around town recently, I could not help but notice a new trend in advertising. Everywhere I look, I see Vinyl Banners hanging from building after building. Some of those banners look sharp and attractive, while others appear cluttered and confusing.  As more small businesses utilize banners to attract customers, some simple design tips may help them turn more heads. 

Designing Better Banners 

The following simple tips, can help you create more effective business banner ads.

Turn Empty Wall Space Into Instant Billboard Revenue

This empty wall was turned into a Wallscape Billboard by Meadow Outdoor.  They used our Instant Billboard Kit to attach their graphics to this cement wall. Now, what used to be am ugly gray wall, is generating revenue month after month. 

The 7 (Not So) Secret Factors To Becoming Wealthy

I picked up an old book from my library today called The Millionaire Next Door. I remember first buying this book in 1998, thinking it would show me how to become rich. As I read the first few chapters, I quickly realized this was no "get rich quick manual". Somewhat disappointed, I finished and shelved the book with little consideration of it's content. Years would go by and I would occasionally glance through its pages, slowly starting to understand the message. As I have matured as person, a family man, and a business owner, only now can I fully appreciate the lessons put forth about acquiring wealth and the American dream.

5 Reasons To Ditch Those Sticky Truck Wraps

I recently read that The American Trucking Association conducted a study showing, 98% of in-car audiences will notice truck-side advertising. This means brand exposure, on this nations highways and byways, can be advertising gold. Why then, I wondered, do we see so many "Naked Trucks" traversing our interstates?



For decades now, the only way to display full color graphics on the side of a truck has been with adhesive decals. The numerous drawbacks these decals present, have left millions of trucks roaming our highways with no discernible identity. That adds up to millions of branding opportunities lost and marketing dollars squandered.

Fortunately, today there are alternatives to that old sticky truck wrap.
Below I've listed 5 reasons to ditch those old graphics for a more modern graphic display system.