5 Statistics You Must Know About Truckside Advertising

Truckside Advertising or Fleet Advertising has become one of the fastest growing segments of the media landscape. As Americans spend more and more time in their cars, our exposure to outdoor media grows as a result. With an exploding increase of cities limiting the number of traditional billboards they will permit, an opportunity for Truckside "Rolling Billboards" to fill the exposure gap has presented itself nationwide.

In years past, it was difficult to pinpoint the exact impact Truckside Advertising was having on its viewing public. Traditional methods of calculating exposure and impressions were not easily translated to this new medium. As advancements have come to Truckside Advertising technology, progress has also been made in its measurements and analysis.

Today, we will discuss 5 important statistics in Truckside Advertising that make it a "must- have medium" for marketers in every industry.

1 Big Advertising Idea For Car Dealers

Every sales manager knows, the more people you get on the lot, the more cars you sell. Sounds easy enough, but in today's crowded advertising space it's becoming increasingly difficult to to stand out from the crowd and get noticed.

Today we will discuss 1 Big Advertising Idea that will set you apart from your competition and create Big traffic for your car lot.

Free Ebook: How To Create Wallscape Billboards For Long-Term Revenue

Creating a billboard company can be one of  the most financially rewarding opportunities that exists in business. In fact, many of America's most successful business people began earning their fortunes with just one billboard. Titans such as Ted Turner, John Kluge and Artie Moreno, can attribute much of their early success to the experience they gained through acquiring billboards.

That desire and opportunity, to create a monthly income through advertising assets, still exist today, though it is getting more difficult and costly to attain. A large investment requirement and political red tape to navigate, are creating  an ever increasing "barrier to entry" in to the traditional billboard market.

5 Must Know Outdoor Advertising Terms Explained

When dealing with Outdoor Advertising campaigns, it is easy to feel overwhelmed by the vast amount of industry terms and concepts. If your primary job does not involve media buying or outdoor advertising strategies, you may feel at a disadvantage, when dealing with such projects.

How To Turn Banners Into Billboards

Banner advertising can be a very cost effective way to promote your business, product or event. Recent changes in the industry, have significantly lowered the cost of Large Scale Graphic Printing. As a result, we see banner advertisements being attached to buildings everywhere using screws, string, pvc pipes, and zip ties.

Looking at the sea of Banners, hanging on virtually every business, I can't help but question their effectiveness. If these graphic displays are intended to be a visual representation of a business or product, than we need to evaluate their appeal to potential customers. 

Design vs. Display

5 Tips To Designing Better Banners

While driving around town recently, I could not help but notice a new trend in advertising. Everywhere I look, I see Vinyl Banners hanging from building after building. Some of those banners look sharp and attractive, while others appear cluttered and confusing.  As more small businesses utilize banners to attract customers, some simple design tips may help them turn more heads. 

Designing Better Banners 

The following simple tips, can help you create more effective business banner ads.

Turn Empty Wall Space Into Instant Billboard Revenue

This empty wall was turned into a Wallscape Billboard by Meadow Outdoor.  They used our Instant Billboard Kit to attach their graphics to this cement wall. Now, what used to be am ugly gray wall, is generating revenue month after month.